Are You Ready to Say Goodbye to the Curling Iron and Say Hello to Natural, Beach-Inspired Waves that Last?
If you’ve ever gazed at the ocean,envy those natural waves blown by the sea breeze. Now, you can keep this natural beauty with you forever.
The Revival of Perms – From 80s curls to Modern Waves
Perms have changed. They are no longer synonymous with the tight curls that dominated the 80s and 1990s. Shelley Saunders, salon owner and celebrity stylist Tabitha Duenas, reveal that beach wave perms today offer a more natural and softer look. This modern approach to perms is not about curls, but about undulating waves that resemble mermaids.
The Science Behind the Waves
A traditional perm is a mixture of heat and chemicals that are used to break and restructure the hair bonds. The beach wave perm goes a step beyond with its soft, sponge-like rollings and ammonia free solutions. It promises a look that is free from the harsh lines seen in previous years.
The Investment and its Rewards
A beach wave perm costs around $500, and takes two to three hours. It is not for the faint of heart. The results are semi-permanent and last for around four months. The growing-out process, however, is much more graceful than old perms.
Who is it for?
Duenas recommends this treatment for those with thick, coarse hair that is straight. Hair that is fine or colored may not hold up to the process. Personalization is key to a successful perm.
A Wave Well Worth Riding
The beach wave perm, which is a low-maintenance hair treatment that produces stunningly beautiful hair, is a lifestyle option for those who want to maintain their hair with minimal effort. It’s a solution for those who want to reduce damage from heat and save time styling their hair while enhancing natural beauty.