As the frosty fingers caress the landscape we are drawn to the warmth and allure of a perfectly curated look. What if we told that winter 2025 will not be about survival, but rather a celebration of color and texture? Discover how to make the coldest season your most glamorous by diving into the world of beauty in winter.
Why settle for a dull winter when you can adopt an icy queen persona, or a mulled-wine allure? Our experts have decoded 8 top winter 2025 makeup trends to keep you trendy and make you the star of any festive gathering.
These trends are more than makeup. They’re a statement. From the icy-blue eyeshadow that transforms the way you feel to the jewel-toned lashes that add a pop without the commitment. Makeup artist Anne Skubis swears that berry tones are versatile, while Donni Davy, the head makeup artists on Euphoria, advocates the “cold girl’s” blush application with faux freckles.

What if you could make your makeup as sparkling as the snowflakes that gently fall outside your window? Our winter beauty guide will take you from the sophisticated frosted eyes, which are as shimmery as they are chic, to the glowing moonlight skin. It’s not only about looking good, but also about feeling like you belong to a winter wonderland.
How can we integrate these trends into our daily lives? It’s simple. You can use a classic red lips or a sparkling eye to inspire others and start conversations at a holiday party or on ice.
The winter of 2025 will not be about wrapping up, but rather about embracing a moody, sultry vibe, with an emphasis on hydration. Donni Davy said, “Glowing Skin is not just for Summer!” Why wait for the snowfall when you can bring winter magic to your mirror?
Embrace the cold and let it inspire you to be your inner ice siren or mulled-wine siren. Beauty is more than just a look. It’s a journey. We’re here with you to help you navigate through each season in style and grace.
